Q:  McLuhan seems to be making a resurgence in 
the popular culture. Why?

A:  I think we’re at the moment now when people 
feel that media should be at the centre of the 
cultural agenda and I don’t want a situation where 
we have, as in the Ivy League, cultural studies, as 
it’s called, taking over the analysis of media. It is 
so pedantic, so academic, a bunch of nerds sitting 
around in the Ivy League humanities department, 
who think, “We’ll just take this one video by George 
Michael and we’ll compare it to something by 
Foucault.” That is ridiculous! I hate it! We have 
examples of these kind of dilettante, Ivy League